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Unofficial Aus Govt Social Media Handbook - Content and brand management

Page history last edited by Michael Harris 13 years, 4 months ago

Important notice and disclaimer
This Social Media Handbook is not officially endorsed by the Australian Government. The views expressed are those of the authors and do not necessarily reflect the views of the Australian Government or any other individuals or organisations.


Sections: Home - Overview - Blogs - ICT requirements - Content and brand administration - Administration process - Legal considerationsMonitoring Summary of Government guidelines - Open data - Media sharing sites - Tips - Exit strategies - Future work


Be aware of your Department’s public comment policy.


Ideally you should create a publishing schedule of 3-6 months, drafting content well in advance to allow for the sign off process – which can take months and often requires an EL2 or above. You may also need to seek approval through your Communications department.


Identify content that which is non-contentious but interesting to highlight on the website ie new publications, media releases.


Design your blog to look like a blog. Wordpress, Blogger or Typepad blogs are the 'norm' that everyone looks for, just like Google is what people expect in search. A blog that doesn't look like a blog won't be reacted to like a blog but keep in mind a government blog still needs to adhere to the government design guidelines: http://www.dbcde.gov.au/__data/assets/pdf_file/0006/81780/design_guidelines_PMC.pdf


First impressions count. Launch your blog with 5-10 posts already live to give people valuable content to start with and to communicate to them the scope you will be covering. This can include older information rewritten for the blog.

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