Department/Agency Name |
Initiative Type |
Objective/Purpose |
Social Media Channel(s) Used |
Results |
Lessons Learned |
Key Contact(s) |
Additional Comments |
Agriculture and Agri-Food Canada |
Internal and External |
Internal: Facilitate communication and collaboration Facilitate communication and collaboration |
Internal: AgriForum (secure forums, project spaces, remote screen sharing, document sharing, polling and chat features) |
E-Comm Director: Joan Anderson Web Planning: Nicolas Pjontek Patrick LaJeunesse Aaron Dick |
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Canada Business (multi-jurisdictional government initiative managed by Industry Canada) | External | Improve service delivery. |
Twitter: CanadaBusiness & EntreprisesCan
RSS Feeds (with personalization)
Syndication of Canada Business content with business partners |
Simona Ioffe | |||
Canada Post | External | SecondLife Presence | |||||
Canada Revenue Agency | External |
Reach multilingual audiences in alternative format |
RSS Feeds
Tax tips to go (Podcasts) |
|
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Canada Revenue Agency | External | Crowdsource anti-"underground economy" videos. | YouTube Contest | ||||
Canada Revenue Agency | Internal | Training and Learning, Virtual Management and Project Collaboration Pathfinders are used to measure technical impacts, demand and cost/benefit of business usage while developing Best Practices. | Web Conferencing, Wiki | Demand from Training and Learning is high as is the usage for Web Conferencing. Considerable interest in Wikis for knowledge repository and project management. |
|
||
Canada School of Public Service
The Centre of Expertise in Communities of Practice
|
Internal | Communities of Practice (CoPs): Knowledge exchange, collaboration, social networking and learning, document repository |
Communities of Practice Portal
|
People, people, people - it's not about the technology | Bev Mitelman |
The Centre's mandate is to promote and implement CoPs and social learning approaches within the federal Public Service | |
Canadian Centre for Occupational Health and Safety (CCOHS) |
Internal and External |
Internal: Faciliate team collaboration. External:Increase impact/reach. Enable proactive, frequent communication that is immediate - that invites conversations about health & safety |
Internal: WIKI for social media planning; External: Workscape discussion board, Twitter, WIKIPEDIA, webinars, podcasts, SlideShare account, Facebook page, Google Plus, YouTube, Pinterest, LinkedIn |
|
Four keys to success we've discovered: 1) be authentic; 2) be active; 3) be accurate; 4) be advertising-free |
|
|
Canadian Food Inspection Agency | Internal | Information sharing and collaboration |
Google wiki |
Considerable interest, but limited use to date | Changing behavior will be a long, difficult process | Albert Simard | Primary need is to service external clients |
Canadian International Development Agency (CIDA) & others | External | a look at Canada's engagement in Afghanistan through photos, video, audio
|
YouTube Channel Flickr Photostream Facebook Page
|
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Canadian Museum For Human Rights | External | Engagement & education site | Share your story, AddThis, jQuery galleries, Newsletters | Powered by Drupal | |||
Canadian Tourism Commission | External |
Finding and sharing news stories |
Drupal based Social Bookmarking Options Tagged news releases (although not by the public)
|
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Citizenship and Immigration Canada |
External |
Raise awareness around upcoming legislative changes to the Canadian Citizenship Act. |
YouTube
|
Drive as many people as possible to the CIC external website to learn more about the important changes to citizenship law. |
2 so far: - Get approvals on distribution strategy as early as possible. - Have everything in place and ready to rock BEFORE publishing vidz.
More to come... |
Phone 613 941 7088
|
25,000 views already and growing
(Posted Thursday April 9, 2009)
Our goal is 50,000 views.
As of May 20, 2009: over 150K views for English, over 27K for French |
Communications Research Centre (Industry Canada) |
Internal Users |
Jive Social Business Softwarehttp://jivesoftware.com |
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Department of National Defence (DND) |
External
Internal - Defence@150 is a Deputy Minister sponsored PS renewal initiative of national scope
Stoneghost project -formerly known as Interlink-C part of Canada Command |
Organization effectiveness
Internal/External Top Secret compartmented information network connecting Canada, Australia, UK, US |
web portal, blog, wiki, webinars, video, appreciative inquiry organization development process
Jive Social Business Software http://jivesoftware.com/solutions/government
|
|
|
Recycled Press Release | |
Environment Canada | External |
Promote Biosphere (environmental action / citizen involvement) Promote Canada's action on climate change (awareness) |
Facebook (climatechange.gc.ca)
|
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Foreign Affairs and International Trade Canada |
External |
Facebook Groups (unofficial) |
|
RSS - Providing RSS feeds means you need to rethink your article titles so that they are meaningfull when viewed in a feed aggregator. |
Nathalie Gervais |
Seems very one-way at this point
On point above - Policy eDiscussions have been running for four plus years... |
|
External (Canadian Embassy, Washington DC) |
Connect2Canada - Canada's Network in the United States |
Website (and RSS)
|
|||||
Internal | To provide collaboration tools to DFAIT employees in the context of the overall Transformation Initiative. |
DFAIT Wiki
IBM Lotus Connections social media software (includes functionalities like blogs, communities, dogears, activities, dynamic employee profiles like Facebook, ) |
|||||
Government of Canada Hub |
External |
|
|
||||
Health Canada | External |
|
- Mobile Apps (English / French) - Twitter (English / French) drugsnot4me (English / French) healthycanadians (English / French) - Social Bookmarking - Webcast - Social media monitoring
|
Daniel Morier (daniel_morier AT hc-sc.gc.ca) | |||
Health Canada
|
Internal |
Collaborative file sharing (wiki)
Engagement of various communities (discussion forum)
Solicit ideas from staff (Publivate) |
- HC Info Wiki (MediaWiki) - Discussion Forum (phpBB) - Publivate Collaborative Software (Publivate) - Team wikis and micro-blogs (Oracle Beehive) |
||||
Human Resources and Skills Development Canada |
Internal and External |
To enable organizations to integrate the NOC database directly into their Internet applications. |
NOC WebSite |
Timely access to current, real-time NOC data presented in your own look and feel.
|
|
||
Human Resources and Skills Development Canada |
External |
Mashup Tool to help newcomers to Canada make informed decisions about where to live and work.
SEO work being conducted
3rd Party Skin version of WiC Tool App.
WiC Widget - Developing Working in Canada Widget to enable clients and partners to add a WiC Widget to their Web site or personal blog. |
Working in Canada Tool - mashup that pulls data from a variety of GOC and non-GOC sources (constantly adding dataset to complete the picture).
Developed 3rd party versions of the WiC Tool for a number of federal and Provincial jurisdictions with each jurisdiction's look and feel. e.g.: workingincanada.gc.ca/manitoba, workingincanada.gc.ca/canlearn, etc.
JSP and Google API applet.
Developing Portable Mobile version of Working in Canada Tool. |
Number of Web Services developed with database holders.
Aim is for clients not to have to visit 8-10 Web sites to get complete labour market picture of Canada. |
|
||
Human Resources and Skills Development Canada |
Internal | Small closed Working in Canada Wiki (WiC Wiki) between Federal and Provincial players who are working on Immigration Portals | MediaWiki | Informal knowledge sharing platform (through mediawiki) taking place between Government of Canada Immigration Portal colleagues and their Provincial counterparts. |
Jwiki proved too complicated for the common user. Recently switched to Media Wiki. Integrated a word to Mediawiki macro to assist users in adding their content. |
|
|
Human Resources and Skills Development Canada (Goint to Canada Immigration Portal) |
External | Social Media Pilot Strategy being developped to invite clients to discover specific areas of our Web Site that they may not be aware of. (current plan is for 2 notices per week) |
Twitter.com: (English), (Français), (Chinese) Facebook: (English), (Français) Orkut: (English) Xiaonei.com: (Chinese)
Social Sharing piece being developed for Web site conent and Working in Canada Tool.
|
|
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Human Resources and Skills Development Canada (HRSDC) | Internal |
Intra departmental (Service Canada, HRDC, Labour Program, PRI) tool for documents, data, events and communities. Includes storage, retrieval, exchange, wikis, blogs and profiles.
Cross-departmental collaboration, file sharing, event management, and discussion support. |
|
Operational since 2008 - Upadted in 2009. Planning for KP2 on going.
In production since July 2007. Now have over 3500 registered users in 350+ communities. |
Custom, in-house solutions can be a cost-effective alternative. |
|
|
Industry Canada | Internal |
"Connect, Contribute, Collaborate…". The ICWiki is a corporate knowledge repository and a platform for collaboration. |
Wiki using Confluence |
A Confluence based internal wiki has been used by CIOB at IC for 3 years with good results (over 800 users). It was expanded, rebranded and launched as IC's Corporate wiki on June 16, 2009. |
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Intellectual Resources Canada | External | An inter-departmental and inter-sectoral initiative seeking the participation of any community engaged in the joint creation and evolution of data, information or knowledge. | Trac's wiki & project management tools | ||||
Library and Archives Canada |
External
External |
Understand the Second Life platform; determine what utility it might have for libraries & archives
|
Some Second Life presence and participation
|
Valuable contacts & collaborations; could have done more but resources were limited
|
More than one person should be involved to maintain a viable departmental presence in SL |
Gordon Jung |
|
National Housing Research Committee | External | masups, rss, social sharing on main website |
|||||
National Research Council Canada | External |
NRC Podcasts - Drawing on interviews with NRC researchers, business people and subject matter experts, these 10-minutes podcasts introduce subjects such as the environment, your health and a variety of technological advances. Mostly a PR exercise to sensitize the listener to NRC's role in improving the lives of Canadians, while informing potential business partners of NRC's competencies. |
Podcast | Unknown | |||
National Research Council Canada | External |
Experimental site for demonstrating and evaluating web-based experimental applications for science libraries and new innovations and approaches to electronic publishing |
CISTI Lab wiki (uses MediaWiki) | ||||
Natural Resources Canada |
Internal
External |
Improved internal collaboration
HR recruitment |
Facebook : Jobs @ Natural Resources Canada Twitter : NRCanJobs |
Promoting On Campus recruitment events and Jobs opening In the technical and scientific field |
Still learning but needs commitment and ongoing attention |
Judith Boucher, Chief Ana Lissansky, Marketing Officer Shaun Casey, Advisor Rebecca Blake, Public Opinion Research analyst
|
MediaWiki based Performance measurement |
Office of the Commissioner of Official Languages Commissariat aux langues officielles |
Internal/External
Interne/Externe |
Media/Internet monitoring + PR applications
Surveillance des médias et Internet + applications de communication publique |
RSS feeds Google News alerts Possible blog Canaux RSS Alertes Google News Possibilité d'un blogue |
Better all-around issue monitoring Meilleure surveillance générale des enjeux |
Robin Cantin | ||
Office of the Privacy Commissioner |
External |
|
|
Colin McKay | Great idea to disclose the authors | ||
Office of the Secretary to the Governor General | External |
|
|
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Office of the Veterans Ombudsman |
Internal External |
Use a wiki for internal knowledge management and collaboration. External website has a blog, public consultation area, and RSS feed/social bookmarking capabilities. |
Confluence Wiki (general info) Blog (external) Facebook Fan page
|
|
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Policy Research Initiative (including Canada@150) |
300 active policy analysts plus invited outsiders doing Horizon Scanning and foresight in a year long project. New Meta-Scan project uses same tools with a growing number of people across the Federal government doing scanning |
Explore how new collaboration tools can facilitate policy research, analysis and foresight |
Jive / Clearspace (with 5000 active wikis, 2500 discussion groups, self-organizing project management and polling) Mind 42 (for online group scenario development) Go to meeting Survey Monkey You Tube plus open source video conferencing tools |
Anthony Williams, the co-author of Wikonimics said it was one of the most innovative uses of the technology he had seen. Participants say the software helps them be more effective but face to face meeting are important. |
Both technical expertise and new group skills are needed to make it all work. It challenges the traditional culture of the bureaucracy |
Peter Padbury
Stef Christensen |
|
Public Safety Canada |
External |
Daily Infrastructure Report Rss Feed Genuine Blogger Relations (example) |
|
|
Recycled Press Release | ||
Public Health Agency of Canada |
Internal & External |
Listening, Participating and Initiating. Social Media monitoring. Using Social Media to reach the audiences on the issues of Public Health. |
Case Study and Report will be made available on request soon. |
|
Mark Hudson & Marquis Cote | ||
Statistics Canada | External | Engage students and teachers | Learning Resources Podcast | Media Relations | |||
Statistics Canada | External | Reach targetted audiences, use Web 2.0 |
RSS The Daily news releases; CANSIM updates; |
Media Relations | |||
Statistics Canada | Internal | Training materials / Collaboration | Wiki (various divisions) |
|
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Treasury Board | Internal | ADM Wiki Experiment | |||||
Treasury Board | Internal | General purpose wiki for Government of Canada federal public servants created by the Public Service, for the Public Service intended to help us work better in the service of Canadians | MediaWiki based GCpedia | Karl Ghiara | borrowing a little from the US Govt's Intellipedia experiment |
Department/Agency Name |
Initiative Type |
Objective/Purpose |
Social Media Channel(s) Used |
Results |
Lessons Learned |
Key Contact(s) |
Additional Comments |
Government of Manitoba | External | Emergency updates, highway conditions, government program and public service information. |
Twitter: http://www.twitter.com/MBGov http://www.twitter.com/MBGovRoads
Facebook: http://www.facebook.com/ManitobaGovernment http://www.facebook.com/ApprenticeshipManitoba
|
socialmedia@gov.mb.ca | |||
Government of Ontario Ontario Ministry of Labour |
External | News, information and education for the public |
http://www.twitter.com/ontminlabour
http://www.facebook.com/ontarioministryoflabour
|
Bruce Skeaff Social Media Planner bruce.skeaff@ontario.ca Kevin McKaye, Manager, Strategic Communiations Unit kevin.mckaye@ontario.ca Ken Downs, Online Specialist kennethdowns@ontario.ca |
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Government of Ontario | External | Social Media Releases |
|
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Government of Ontario | External | Recruitment | SecondLife presence | ||||
Premier of Ontario | External | You Tube | |||||
Government of Ontario Ministry of Government Services |
External | online collaboration on broadband with stakeholder groups | Interactive website Digital Ontario | Digitalontario@ontario.ca | |||
Government of Ontario Ministry of Revenue |
External | RSS Feeds Social bookmarking Twitter (en Français) |
|||||
Government of Ontario Ministry of Finance |
External | RSS Feed Social bookmarking Twitter (en Français) |
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Government of Ontario Ministry of Agriculture, Food and Rural Affairs | External | Podcast | |||||
Foodland Ontario | External | ||||||
Alberta Geological Survey | External | Reach our younger audiences and extend communication reach. |
Podcasts are now our most popular downloads.
|
Gisela Hippolt-Squair | In process of converting our intranet into a wiki. | ||
Service Canada |
External |
Add options for job seekers to get job updates |
RSS Feed |
|
|
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Environmental Commissioner of Ontario |
External |
Learn about the Environmental Bill of Rights; read reports online |
|
|
Hayley Easto | using mediawiki as CMS (locked for public editing) | |
British Columbia Securities Comission |
External |
InvestRight investor education program |
YouTube (various other video sites via TubeMogul) Twitter (Director) Twitter (staff)
|
Videos are most popular right now. |
Have a strategy and be prepared to spend time with it. |
Anthony Wong | Next step is to increase participation and integration to support and grow community. |
British Columbia Securities Commission | External | Industry website | RSS | ||||
British Columbia Securities Commission | Internal | internal communications |
Blogs Wikis |
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Ontario Government Ministry of Municipal Affairs and Housing | External | education | Facebook page, YouTube a Twitter @OntMMAH, RSS feeds, Google Maps |
yet to be seen | learning as we go | Ania Sroka | |
Ontario Government Ministry of Municipal Affairs and Housing | internal | employee communications | blogs on intranet | more two-way comm | requires time / resources to keep fresh | ||
Northern Ontario Heritage Fund Corporation (MNDM) | External | Extend communication reach and new potential audiences |
RSS feed for individual programs / news releases |
Still learning | Jason Guitard, Jennifer van der Valk |
|
|
Government of British Columbia Ministry of Environment | External |
To modernize the BC Provincial Water Act |
WordPress Blog | encouraging dialogue on options for legislative change in modernizing B.C.’s Water Act |
Ian Graeme |
||
Government of British Columbia (all ministries) | External | provide news updates and announcements to the public and media | RSS feeds for each Ministry |
Corporation (MNDM) | External | Extend communication reach and new potential audiences |
RSS feed for individual programs / news releases |
Still learning | Jason Guitard, Jennifer van der Valk |
|
|
Department/Agency Name |
Initiative Type |
Objective/Purpose |
Social Media Channel(s) Used |
Results |
Lessons Learned |
Key Contact(s) |
Additional Comments |
City of Ottawa | External |
English Twitter @ottawacity French Twitter @ottawaville |
e-Media Team | ||||
City of Ottawa | Internal | Improved internal collaboration; and cultural change |
Blog, Wiki, Yammer Web 2.0 Seminar Series |
Start with a pilot & get a strong senior champion | e-Media Team | ||
City of Ottawa | External | Ottawa area interactive traffic map - dynamic display of web cams, parking, construction, events, message signs, and bike paths (more info to come) | Interactive Traffic Map (Google Map) | e-Media Team | |||
City of Ottawa | External | To allow residents to easily track crimes occuring in their area | Mashup | ||||
City of Guelph | Internal | Reducing silos by providing corporate wide collaboration. | Blogs, Wikis, SharePoint Team Sites, Interactive Leadership Training program, Forums, eCards, Employee profile webpages | Web Services | |||
City of Guelph | External | Improved communication with residents | Mayor's Blog, Flickr page, Youth Blog, Facebook.com/cityofguelph, Google Maps, Google Transit, RSS Feeds, Tourism RSS, Council Meeting Live Feeds, Twitter (@cityofguelph, @visitguelph) | Web Services | |||
City of Montréal | Internal | Improve IT documentation | Mediawiki | ||||
City of Montréal | Internal | Strategic IT watch (surveying 60 websites and IT observatories every two days) | WordPress | ||||
City of Montréal | Internal | IT skills portfolio and social networking | BuddyPress (a WordPress Mu module) | Being tested | |||
City of Toronto | External | To open up Toronto. To increase public access to City information and services. |
Twitter: City; 311; Open Toronto; Council, Web pages: toronto.ca/open; Toronto 311; toronto.ca/wellbeing; toronto.ca/demographics
|
Lessons learned: Don't assume what is wanted + needed. Ask first. And listen well! + Move toward offering tools for visualizations - more than just providing raw data to allow non-developer insight into what the raw files communicate. |
City of Toronto Business Intelligence Open Data Unit | ||
City of Oshawa | External |
Increase communications with the public, stakeholders and media. Further our ability to communicate with the community and to disseminate timely, relevant information |
Twitter: @oshawacity Facebook: @oshawacityYouTube: @oshawacity - Social Bookmarking/Sharing RSS Feeds: News, Service Updates, Employment, Community Events, Meetings eNews: Two City e-newsletters
|
Began as a pilot project in Nov. 2009. Twitter account now has nearly 800 followers and reaches media, community groups, local businesses and residents |
Lessons learned: begin small and work your way up to creating a comprehensive strategy. | Shannon McFadyen | |
Region of Waterloo |
Internal |
encourage corporate-wide collaboration on various projects/issues |
Social Media Wiki Road Guidelines Policy Wiki -- included internal and external (consultants) audiences Employee Survey Wiki |
|
Developed draft social media policy, took it to corporate leadership team for their endorsement, they approved one-year pilot, in process now of developing and rolling out social media information and training program for staff |
Keren Adderley | |
Region of Waterloo |
External |
provide greater access to information about Regional programs/services, encourage wider public involvement in consultation processes |
Regional Transportation Master Plan Facebook page Region of Waterloo History Museum Facebook page |
|
Make sure you have something to say! Keep it active and interesting. Need to use traditional communications tools to drive audiences to pages too. |
Keren Adderley | |
Region of Waterloo |
External |
Encourage wider public involvement in the Region's consultation process for rapid transit, encourage broader participation by youth |
consultation portal - iEngage - launched in midst of three-year public consultation process with polls, discussion forums, information, etc., Rapid Transit Facebook page, Twitter: @ROWRapidTransit, |
|
Constant learning process.. Find a champion(s) on Senior Management Team. Pathfinder approach works well....find people who know how do things and ask for their participation. Communication students are a great resource!
|
Keren Adderley | |
Village of Pouce Coupe | External | provide access to information and engage a larger audience | Village Facebook Page | ||||
City of Edmonton | External | provide access to information & engage a larger audience | Twitter, Facebook, You Tube, RSS (various) | ||||
Peace River Regional District | External | Provide access to information on current projects and meeting dates | RSS, GoogleMaps | ||||
City of Chilliwack | External | Provide information on council meetings, bid opportunities, traffic notifications | RSS (various) | ||||
City of Vancouver | External | Twitter, Facebook, RSS |
|
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Halifax Regional Municipality | External | RSS, Facebook, Google Transit, YouTube, | webmaster |
Name |
Description |
Author(s) |
Additional Comments |
Online Party of Canada | Federal political party based on user-generated, government 2.0 via the internet. All parliamentary bills are posted for everyone to read, discuss, and vote on. Open to all Canadians. Users can submit their own bills to be voted on to become part of the party's platform. All officers and candidates for the Online Party of Canada (OPC) swear an Oath of Accountability before a Commissioner of Oaths, where they swear to vote according to the majority position on all parliamentary bills or resign. So, if elected into official office, an OPC Member of Parliament will always vote according to the majority. |
Ben Odynski (contact)
Michael Nicula (founder) |
http://en.wikipedia.org/wiki/Online_Party_of_Canada |
A blog providing fresh insights on government, association, and non-profit marketing in a Web 2.0 world |
Mike Kujawski |
||
CPS Renewal Blog | An unofficial blog on public service renewal operated by public servants. The blog points at information that may be of interest to those interested in renewal, and exclusive commentary posted every friday. |
Nicholas Charney |
|
CanuckFlack | A blog about public relations, marketing, retail quirks, government communications and oddities … and written in Canada! | Colin McKay | |
GovLoop | A Social Network for government employees and consultants | Steve Ressler | |
SpotCrime | Google maps + police crime reports = easy to use mashup. Crime maps for communities all over the US, as well as many Canadian cities, and other cities across the globe. | ||
Calgarypedia | A wiki for present and future Calgarians. Calgarypedia is a registered trademark of Calgary Economic Development. | Powered by MediaWiki | |
The Workers Compensation Board of British Columbia has a Twitter account and a YouTube Channel. |
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CommonLookandFeel.ca | A community space where those who work for and on Government of Canada Web projects can come together to share, learn and create. | digitalOttawa, Partners & The Community | Powered by Wordpress and Drupal |
A discussion site about Common Look and Feel themes, from within a CLF 2.0 theme. Discussing accessibility challenges, theme improvements, etc.. |
OpenConcept & Forum Contributors | Powered by Drupal | |
eaves.ca | A blog that frequently touches on the intersection between public service sector renewal, public policy, technology and open source | David Eaves | |
The Government of Canada 2.0 | A blog about the government of Canada and Web 2.0 | ||
Spaghetti Testing | A federal government communicator blogging about Web 2.0, social media, etc. | Peter Smith | |
Politwitter.ca | Canadian political Twitter service, connecting MPs and MLAs with Canadians via Twitter | Trevor May | |
Parliament 2 | Imagining how the parliament might work if it was run completely democratically through the internet |