Unofficial Aus Gov Social Media Handbook
Australian election-related sites
Department/Agency Name |
Initiative Type |
Objective/Purpose |
Social Media/ Channel(s) Used |
Results |
Lessons Learned |
Key Contact(s) |
Additional Comments |
Australian Government Information Management Office - Government 2.0 Taskforce | External | To increase the openness of government, and encourage online engagement through Government 2.0 initatives | Blog | In Progress | Taskforce Secretariat contact@gov2.net.au |
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ABS (Australian Bureau of Statistics) (Federal)
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External |
Source external views on new ABS online initiatives. Quote: ABS βetaWorks is a development environment for new designs and concepts for the ABS website. βetaworks allows ABS Designers to showcase what we're working on and find out what you think. Using your insights and ideas, we can continue to improve the ABS website experience for all. |
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In Progress | |||
App my state (Victorian Government) |
External | Public competition to foster and promote the development of innovative digital applications and web services using public and government data relating to Victoria. |
Ideas market |
Competition closed. Winners announced. | |||
apps4nsw | External |
Public competition to foster and promote the development of innovative digital applications and web services using public and government data relating to New South Wales. |
Competition closed Winners announced. |
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Attorney General's (Federal) | External | The National Human Rights Consultation provided an opportunity for you to share your views on human rights in Australia. |
Open Forum |
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Australian Taxation Office (ATO) (Federal) |
External | To engage taxpayers in new and innovative ways to encourage and support voluntary participation in the tax and super systems. |
In Progress | For more information, refer to find us on social media. |
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Australian War Memorial | External | To share information on Australia's military history | Print advertising now carries details of the Memorial's social media accounts |
webmaster@awm.gov.au | Good use of social media and integrating on-line efforts with tradional media relations | ||
CSIRO | External & Internal |
Yammer Online community for Alumni Blogs |
Ongoing | ||||
Department of Health and Ageing (Federal) - National Public Toilet Map |
External | Help people with incontinence (also travelers and people with young families) | National Public Toilet Map | Ongoing | mashup combining info from several govt DBs | ||
Department of Health and Ageing - yourHealth | External | Public consultation and education site supporting health reform |
Blog Polls Video submission |
Currently not taking submissions |
Must create hooks into existing communities to draw in interested participants | yourhealth@yourhealth.gov.au | |
Department of Health and Ageing - H1N1 (swine flu) embeddable website badges |
External | Extends communication about swine flu vaccination beyond Department's sites - enabling motivated bloggers and organisations to be involved | Web badges for 3rd party websites and blogs | Ongoing | Needs to be promoted and encouraged | Extensible to other messages | |
Department of Health and Ageing - Drinking Nightmares Page |
External | Supports campaign, reaching young people with a message about the dangers of binge drinking | Facebook page | Ongoing | |||
Department of Health and Ageing - STI Condom Tin Design Competition (crowdsourcing) |
External | Crowdsourcing designs for condom tins while building awareness of STIs | Custom site | April - May 2010 | |||
Department of Health and Ageing - YouTube Channel |
External | To distribute public Departmental videos | Youtube Channel | Ongoing | |||
Royal Australian Air Force | External | Facebook group | Ongoing | ||||
External |
Businesses looking to export |
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External |
Public consultation |
Blog |
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The trial is now completed and results are being reviewed. |
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External |
Public Information |
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The Prime Minister is using YouTube regularly to communicate with Australians. | ||
Centrelink | External | Inform the community about Commonwealth services, support and payments |
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Ongoing | new.media@centrelink.gov.au | ||
Department for Families and Communities, South Australia |
Internal |
Chief Executive
Blog called Spe@k e-
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Blog | fergus.hogart@dfc.sa.gov.au | |||
Forest Products Commission, Western Australia | Social media | Trial social media technologies/services to increase awareness of and participation in agency activities/outputs | In progress | More information |
Michael Harris, Web Administrator |
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Consultation |
Deploy two-way conversation tool to engage with staff on issues. Inspired by Australia 2, which uses Nation Builder platform.
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In-house developed application | In development | More information | |||
Immigration and Citizenship | ImmiTV |
ImmiTV is where you'll find stories about how we help people from all over the world visit, study, work and live in Australia. | Video via Youtube | Production | |||
NSW Public Libraries: Learning 2.0 | External | An online program to learn more about emerging technologies on the web that are changing the way people, society and libraries access information and communicate with each other. | Blog | ||||
National Water Commission | External, closed | Community of Practice for Water Managers | Online community, Ning http://www.cop4ewm.com.au/ | In progress | Ben Isherwood | ||
External |
Make archival records visible and findable; enrich the archival account of history |
Mapping Our Anzacs – Mash-up of Google maps, WWI service records, Tumblr; Flickr photostream; Facebook page; YouTube channel
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MoA is very successful in terms of page views and contributions to the digital scrapbook |
A book chapter on lessons learned is in progress
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webeditors@naa.gov.au | ||
External |
Varied, each individual projects based on organisational needs. Social Bookmarking started as small project to sychronise bookmarks across a handful of computers. Now used by most staff who deal with public via AskNow or face to face. |
Delicous for Reference and Family History Facebook application Consultation Wikis |
Social Bookmarking has been very sucessful. Blogs also sucessful |
Training helps, but really need champions within organisation. | Nick Cowie nick.cowie@slwa.wa.gov.au | ||
www.nationalculturalpolicy.com.au | External | Public consultation | Forum | Continuing for approx 3 months, positive response | Promotion is key | kylie.johnson@environment.gov.au | |
National Film and Sound Archive | External | To collect, preserve and share our rich audiovisual heritage. |
NFSA:
australianscreen:
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Ongoing | Web Manager |
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Regulatory Practice Wiki (Victoria) | External | Online repository of publicly available sources of information about improving the performance of regulators |
Wiki | Ongoing | regulator.governance@dpc.vic.gov.au | Uses a "freemium" private sector hosting platform- "Wikispaces" |
Name |
Description |
Author(s) |
Additional Comments |
eGov AU | Gov 2.0 and eGovernment thoughts and speculations from an Australian perspective | Craig Thomler | Thinking and daily updates about Gov 2.0 and egovernment developments in Australia and around the world. |
Traffic on Maine | The only PR and Marketing Blog from Australia's National Capital | Regular updates about issues affecting government communications in Australia. About 250 government and other communicators subscribe to this blog. | |
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First time use of social media in this 10 year old campaign |
Harmony Day is 21 March. The campaign celebrates Australia's cultural diversity and this year there were over 4250 events across Australia.
Information was provided (in a modest way) via Twitter, Facebook, blogs, Youtube and Wikipedia. People also used social media platforms to share their Harmony Day plans.
2009 was the first cross-platform use of social media for this campaign. |
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Wiki based Encyclopedic Knowledge Base |
An information sharing resources for Australian & New Zealand Local Governments & Water Authorities. | ||
Applying Innovation in Government
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Applying Innovation in Government | Linking Innovation to important government initiatives like Community Engagement, Open Data, Open Government and all Gov2.0 initiatives |